Lauren's Marketing Blog
Friday, January 6, 2017
Hour Of Code
I played Moana Hour of Code. I played it for 30 minutes and got to level 15. You had to move Moano in a boat across the ocean to fish. Then she got to the dock and fought off starfish and coconuts. Also you had to cut a rope. You use the site to play games.
Tuesday, December 20, 2016
Favorite Episode of The Apprentice
Season 2 Episode 7
Task: The task was to create a dog service in Central Park and perform the task. Whoever made the most money won the task. One group washed dogs while the other group gave dogs massages.
Leaders and Winner: The leader of Mosaic was Wes and the leader of Apex was Jennifer. Apex won the task. Apex earned $307.41 and Mosaic earned $122.12. The reward was a meeting with Mark Bloomberg.
Fired: Wes, Andy and Stacy were brought to the board room. Stacy was fired because she blamed everyone and wasted time.
Reason I liked it: I liked the episode because I thought it was fun to see what task they would create for dogs. They washed dogs and also gave the dogs massages.
Business Lesson: Trump said "sell your ideas" Trump wants you to be able to sell your product and fight for it to work.
Wednesday, December 14, 2016
Fanieul Hall
Everyone knows of the Christmas tree in Faneuil Hall. Boston is known for the tree lighting on one of the first weekends in December. The Christmas tree is real and they get it from Nova Scotia every year. Boston's famous Christmas tree is even bigger then Rockefellers in NYC.Blink is a show that starts at 4:30 everyday and runs every half hour. It is a light and sound show. The music is from the Boston Pops. The tree uses over 350,000 led lights. Faneuil hall is a must see during the holiday season.
Faneuil Hall
Faneuil Hall
Wednesday, November 30, 2016
Study Guide
Vocab 29.1:
Problem definition: occurs when a business clearly identifies a problem or research issue and the information that is necessary to solve it
Primary data: data obtained for the first time and used specifically for the particular problem or issue
Secondary data- Is data that has already been collected for some purpose other than the current study
Survey method- Is a research technique in which information is gathered from people through the use of surveys or questionnaires
Sample- is a part of the target population that is assumed to represent the entire population to get survey results
Observation Method- is a research technique in which the actions of people are watched and recorded either by cameras or observers
Point-of-sale Research- is a powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior
Experimental Method- is a research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions
Data Analysis- is the process of compiling, analyzing, and interpreting the results of primary and secondary data collected
Problem definition: occurs when a business clearly identifies a problem or research issue and the information that is necessary to solve it
Primary data: data obtained for the first time and used specifically for the particular problem or issue
Secondary data- Is data that has already been collected for some purpose other than the current study
Survey method- Is a research technique in which information is gathered from people through the use of surveys or questionnaires
Sample- is a part of the target population that is assumed to represent the entire population to get survey results
Observation Method- is a research technique in which the actions of people are watched and recorded either by cameras or observers
Point-of-sale Research- is a powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior
Experimental Method- is a research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions
Data Analysis- is the process of compiling, analyzing, and interpreting the results of primary and secondary data collected
Vocab 29.2:
Validity-exists when the questions asked measure what was intended to be measured
Reliability-Exists when a research technique produces nearly identical results in repeated trials
Open-ended questions- ask respondents to construct their own response to a question
Forced-choice questions- ask respondents to choose answers from possibilities given on a questionnaire
Pros and Cons:
Pros: secondary data can be obtained easily
Con: could be inaccurate
Marketing research process steps:
1. Defining the problem
2. Obtaining data
3. Analyzing data
4. Recommending solutions
5. Applying the results
Main points:
-primary or secondary data
-research steps
-defining the problem is the hardest
Tuesday, November 22, 2016
Macy's Thanksgiving Parade
Macy's Thanksgiving Parade
Macy's is celebrating their 90th parade. The parade starts at 9 a.m. for all time zones. Snoopy has the most balloons and Felix the cat was the first balloon. They take a look back at Americas most valuable possessions. They have beloved stars and musical performances. It takes place in Manhattan and is a two and a half mile march. It is a loved tradition.
Macy's is celebrating their 90th parade. The parade starts at 9 a.m. for all time zones. Snoopy has the most balloons and Felix the cat was the first balloon. They take a look back at Americas most valuable possessions. They have beloved stars and musical performances. It takes place in Manhattan and is a two and a half mile march. It is a loved tradition.
Tuesday, November 15, 2016
Subscribe to:
Posts (Atom)