Friday, October 28, 2016

Part two- Marketing mix report

Custom Crafted NBA
Custom Crafted NBA is a video game for your T.V It lets you pick your team and customize it. All the latest stars are on the game including Lebron James and Steph Curry.
Target Market: Teens that love basketball, Lebron James fans, and even older men who love basketball. Also girls who want to play.

Marketing Mix:
Product:Custom Crafted NBA is a customized video game which allows you to pick your favorite NBA team and customize them however you would like. All of the biggest NBA stars are in the game including Lebron James, Steph Curry, and even legends like Michael Jordan. Create players, uniforms, and your own arena.

Price: Custom Crafted NBA is sold for $29.99

Place: This game is sold at all main retail stores. It will be sold online, at walmart, target, best buy and gamestop.


Promotion: Custom Crafted NBA will be sold at all gaming stores such as gamestop, walmart, and best buy. Also, family parties are great places to promote the game with lots of young kids around. Flyers will be posted on most light poles. Also there will be commercials on the T.V.

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